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	<title>Comments on: On-Demand Deal Doesn&#8217;t Really Meet Consumer Demands</title>
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	<link>http://mashby.com/2005/11/on-demand-deal-doesnt-really-meet-consumer-demands/</link>
	<description>(aka Michael T. Ashby) my personal weblog on all the things that I&#039;m passionate about.</description>
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		<title>By: Pocket Lint</title>
		<link>http://mashby.com/2005/11/on-demand-deal-doesnt-really-meet-consumer-demands/comment-page-1/#comment-420</link>
		<dc:creator>Pocket Lint</dc:creator>
		<pubDate>Wed, 09 Nov 2005 12:56:46 +0000</pubDate>
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		<description>&lt;strong&gt;One Step Forward, Two Steps Back&lt;/strong&gt;

When Apple made the announcement last month that they would be offering TV episode downloads for $1.99 each, you may actually have heard my shout for joy, no matter how far away you might happen to be. What could possibly...
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		<content:encoded><![CDATA[<p><strong>One Step Forward, Two Steps Back</strong></p>
<p>When Apple made the announcement last month that they would be offering TV episode downloads for $1.99 each, you may actually have heard my shout for joy, no matter how far away you might happen to be. What could possibly&#8230;</p>
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		<title>By: Mike Rohde</title>
		<link>http://mashby.com/2005/11/on-demand-deal-doesnt-really-meet-consumer-demands/comment-page-1/#comment-419</link>
		<dc:creator>Mike Rohde</dc:creator>
		<pubDate>Wed, 09 Nov 2005 02:56:16 +0000</pubDate>
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		<description>Mike, good coverage and analysis of this development.

I think the customers will speak and when they realize that the shows they thought they&#039;ve &quot;bought&quot; dissapear because they&#039;ve only paid a &quot;license&quot; to view them 7 days there will be a major uproar and changes will be afoot. This will be especially true if you can buy the show and own that show at iTunes.

I don&#039;t know if the TV moguls will get a clue fast enough or not — if they only realized that making it easy for fans of their shows to get the content for a fair price would make them mega bucks, they&#039;d do it right the first time. But now they&#039;re so clueless and freaked out about protecting their &quot;properties&quot; that they&#039;re going to probably learn the hard way I guess.
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		<content:encoded><![CDATA[<p>Mike, good coverage and analysis of this development.</p>
<p>I think the customers will speak and when they realize that the shows they thought they&#8217;ve &#8220;bought&#8221; dissapear because they&#8217;ve only paid a &#8220;license&#8221; to view them 7 days there will be a major uproar and changes will be afoot. This will be especially true if you can buy the show and own that show at iTunes.</p>
<p>I don&#8217;t know if the TV moguls will get a clue fast enough or not — if they only realized that making it easy for fans of their shows to get the content for a fair price would make them mega bucks, they&#8217;d do it right the first time. But now they&#8217;re so clueless and freaked out about protecting their &#8220;properties&#8221; that they&#8217;re going to probably learn the hard way I guess.</p>
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