mashby

I’ve written in the past how much I enjoy Broadcatching, but since that article it’s become harder and harder to use BitTorrent to successfully download content. On the other hand, it could also be that broadcatching has the same hurdles it always had, but I’m just now finding it tedious. Whatver the case, downloading TV isn’t what it use to be back in the day – like 9 months ago. Of course, I’ve also been a big proponet of the broadcasters selling their content online via download. In fact, for the record, I wrote about the viability of this content distribution channel back in May 2005. So you can imagine my elation and sense of validation when Apple announced that they were now distributing television via iTunes.

In case you missed the announcement, Apple released its next generation iPods and one of the new features was the ability to play videos. In addition, they announced that they were now making available for sale music videos and select television content from ABC and Disney. This was HUGE news, because it was the first step in what will probably become an avalanche of content. For now though, there’s only 3 shows from ABC (Lost, Desperate Housewives, and Night Stalker) and 2 from Disney (That’s So Raven, and The Suite Life of Zack and Cody), but with those two large networks signed up, it’s only a matter of time before other broadcasters belly up to the bar.

Now I could lose myself in the possibilities and the excitement of what’s to come, but given that the menu that is currently available for TV is fairly small, I think I’ll refrain. Why? Because it’s clear that the powers that be want to make sure that this model is viable. By releasing only three shows a piece, the broadcasters clearly want some proof before they go whole hog and provide more content. I was expecting to have to wait six months before the results came out, but Apple announced on October 10^th that they had sold over 1 Million videos in 20 days. Whaaa?!? :O

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