Nothing Quite Like Alienating Your Target Demographic. When I see articles like this one, I just can’t help but get pissed off. First off, let me explain that I don’t think Napster is necessarily the greatest thing to happen to the music industry and that all music should be free. However, I do think that the music industry is the first entertainment industry to feel the brunt of the digital age. The fact that they have responded to this change so poorly is their own fault and not the fault of 3 college kids with access to a few computers.
Back in 1996 I read a book by Nicholas Negroponte entitled “Being Digital.” The basic tenant of the book was that for all the talk of the world entering the “Information Age,” the reality was that the information age was over and that we were actually entering the “digital age.” The difference being that anything that could be delivered digitally would be and that any industry that was not aware of the change and prepared for this change would face severe hardships.