I didn’t really mean to make the topic of downloadable TV, or TV On-Demand, a theme for the week, but after reading a few announcements today I felt a few words were in order. Today CBS and NBC made two big announcements regarding providing content from their network in an On-Demand model. This of course comes on the heals of the ABC deal with iTunes, but it differs from that arrangement pretty significantly. Instead of just jumping on the bandwagon and signing up with iTunes, CBS and NBC are both using a model of using a Digital Video Recorder (DVR) to receive their programming. So instead of using your computer, you use a DVR directly connected to your television.
So how is this different? Well, with this model, you would have a dedicated device connected to your television that would then communicate with your television provider to receive the content. Once received and purchased, you could then hit a button on your remote and watch the program. With the iTunes model, you can easily download the content, but you have the hurdle of getting it to your television. With a DVR that hurdle doesn’t exist. Sounds like an easier solution then, right? Well, it is and it isn’t.