Last night I was watching TV and a commercial for Hechts department store came on and to my horror the song used for the ad was ‘Always Something There To Remind Me‘ by Naked Eyes. :O They had changed the lyrics of the hook to ‘Always something there to excite me,’ but there was no mistaking the original song.
This isn’t the first time that a company has bastardized a popular song to peddle their products. I remember back in 1987 when Nike used a single version of “Revolution” as part of a $7 million campaign to sell Nike shoes. I remember thinking at the time that it was no big deal. It was a good song, but it wasn’t part of my cultural history, so I didn’t see the harm in it.