I am a coffee snob. I admit it and I’m not ashamed of it. I like good coffee in just about any form – espresso, french press, drip, cappuccino, etc. Coffee is almost like a drug, once you’ve had the good stuff it’s hard to go back. Starbucks is OK, but there’s other brands that I prefer and I’ll drive miles out of my way for it and pay a handsome fee for it as well. This fact was completely lost on Callaway Gardens when I visited there over the Thanksgiving Holiday.
Call it catering to snobs, but I found a lot of missed opportunities at Callaway. These opportunities were not just flights of fancy, but opportunities that would generate revenue. There was a lot of wasted space in the main area of the Inn. What used to be the bar, was turned into a general common area that had little rhyme or reason. This area could be easily converted into a coffee bar. Starbucks has brought the idea of fancy coffee into the mainstream. Setting up a coffee shop that also served a pastries and bagels would have been very popular. There was a restaurant of course, but if you wanted something quick and easy, you were out of luck.