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The personal blog of Michael Ashby

Tag / marketing

I Love This Freak-er

This is a fantastic example of adding personality to a Kickstarker project. I may have no real interest in the product, but I had to contribute just because I love their marketing style. Brilliant.

Speaking Of Marketing Nightmares

South African Revenue ServiceAt the end of my last post, regarding Maximus Herbal Blend, I made the comment that ‘I’m just glad that I don’t run a company like Maximus Management Services.’ To me, it would be a bit of a marketing nightmare to have your company name used for a male libido supplement. Can’t you see walking into a potential customer’s office and when you go to introduce yourself, you have to explain that your company isn’t the same company as the one that gives you, “improved stamina.” 😀

Well, that got me to thinking about some other marketing nightmares. One of my early jobs was as a clerk for Eckerd Drugs. I worked in the pharmacy department, and I remember a diet suppressant that was designed to be a small chocolate like candy. The concept I guess was for you to eat a little piece of candy that no only gave you a candy fix, but suppressed your desire to eat as well. The name of this little wonder? AYDS.

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