Hard to believe it, but Simply Digital is already up to Episode 5! It’s been an exciting month as I’ve become more comfortable with the podcasting process. Overall, I’m very happy with how things have progressed with the show and where it’s heading.
In the first month, we’d had over 350 listeners (80+ per episode avg.), with some as far as Fairbanks, Alaska, Chengdu, China and North Shore, New Zealand. We’ve accrued $.98 in Google Ads, been featured at Palm Addict, Palm 24/7 and Rohdesign on several occasions. We even landed our first sponsor PDAParts.com. Not every statistic just listed is great, but all-in-all not too bad.
In case you’ve missed an episode, here’s the list of shows thus far:
- Episode 1: Podcasts
- Episode 2: Firewalls
- Episode 3: Treo 700w
- Episode 4: Apple iPods
- Episode 5: Weblogs
The most challenging aspect of doing the podcast hasn’t been creating the content, or producing the show, but the marketing of it. I’ve done plenty of marketing in my day, but Simply Digital presents an interesting challenge. The target audience is the non-geek, or the average joe. If you’re reading this blog, then you’re a step above average. 🙂 So how to you reach an audience that isn’t found in the usual geek hangouts?
I’m still trying to figure that out, so if you have any suggestions, I’d love to hear them. In the meantime, please check out the show, subscribe if you like it and fell free to click on a Google Ad or two. 😛