I just read a great article on Gizmodo by Peter Serafinowicz regarding the various reasons he chooses to pirate music and video entitled “Why I Steal Movies… Even Ones I’m In. It’s a pretty funny read, but it’s also very much on the nose for why I too sometimes download content through illegal means.
I recently directed the music video for Hot Chip’s “I Feel Better.” Contractually, the video had to be hosted on EMI’s official YouTube channel, which disabled non-UK users from viewing it, limiting its audience by around 80%. Frustrated, I put it up on my own YouTube channel with no region restrictions, and at time of writing is just shy of a million views. EMI then remotely disabled embedding on my version, thereby limiting its audience again. If you’re in the business of promoting a band, why would you want to stop people watching their promotional video? (emphasis added)
What I liked about this article is that it isn’t just another geek railing about how business just doesn’t get it and old people are stupid. Peter is incredibly talented and is a content creator himself — and yet he pirates his own content too!
If you don’t know who Peter Serafinowicz, then here’s a couple of nuggets:
- Played “Sctanley” in the movie Couples Retreat and “Pete” in Shawn of the Dead
- Done some great voiceover work, including Darth Maul from Star Wars: Episode 1 and “The IT Crowd”.
- There’s a nice interview with him from last February on Boing Boing.
- And last, but certainly not least… wait for it… he freaking created “Look Around You“.