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mashby

The personal blog of Michael Ashby

Author / Michael Ashby

Speaking Of Marketing Nightmares

South African Revenue ServiceAt the end of my last post, regarding Maximus Herbal Blend, I made the comment that ‘I’m just glad that I don’t run a company like Maximus Management Services.’ To me, it would be a bit of a marketing nightmare to have your company name used for a male libido supplement. Can’t you see walking into a potential customer’s office and when you go to introduce yourself, you have to explain that your company isn’t the same company as the one that gives you, “improved stamina.” 😀

Well, that got me to thinking about some other marketing nightmares. One of my early jobs was as a clerk for Eckerd Drugs. I worked in the pharmacy department, and I remember a diet suppressant that was designed to be a small chocolate like candy. The concept I guess was for you to eat a little piece of candy that no only gave you a candy fix, but suppressed your desire to eat as well. The name of this little wonder? AYDS.

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Training Day

I has been almost 2 weeks since my last ride. I’m riding in the Bike New York event next Sunday, so I figured I had to put on some decent miles today. We’ve been going to Bellevue Community Church out in Bellevue for the past few months and I figured that would make a good […]

Snake Oil Is Alive And Well

Recently, I’ve seen a bunch of infomercials and even received plenty of spam on the subject of ‘boosting the male libido.’ I’m sorry, but I just don’t get it. Since when do men need a bigger libido? If I took something like that I’m afraid Holly would make me sleep outside. 🙂

It’s The Little Things

Xenu Link SleuthWork with any medium for awhile and you tend to get into a bit of a rut, or routine in how you do things. Once you’re in your rut, it’s rather rare when you come across something that changes how you do things. When you do, it’s a bit of a big deal. 😀

I’ve been in a bit of a rut when it comes to web development/web publishing. Granted, I learned how to use Moveable Type recently, but even then, I still tend to type out my entries in Edit+ first and use the rest of the tools that I’ve come to know and loathe, I mean love. However, recently I came across a little program called Xenu’s Link Sleuth and it’s changed how I manage web sites.

For those that aren’t familiar with web publishing, publishing to the web is much like creating MS Word documents. The main difference is that you need to keep track of where you put stuff. Think about how you save your work now. I would venture a guess that sometimes you save your work to your desktop. Other times you might save it to your My Documents folder, or even a network drive. Now, what if you had to keep track of every file that you’ve created with MS Word? Could you do it? Now you can see how difficult it can be to keep up with a web site.

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Lights, Camera, Action!

Anyone who knows me, knows that I LOVE movies. However, I’ve delayed adding a section of movies for some unknown reason. I don’t know if it was because I knew that there would be a lot of work involved in creating the layout for me to use, or if I simply thought I didn’t have much to say. Granted I do talk a lot 🙂 but trying to put together a cohesive and interesting review of a movie is a little bit different.

Wedding Planner, The

The Wedding PlannerDirector: Adam Shankman
Writer(s): Pamela Falk and Michael Ellis
Category: Romantic Comedy
MPAA: PG-13
Runtime: 103 min
Country: USA
Language: English
Year: 2001
Tagline: A romantic comedy about love, destiny and other events you just can’t plan for.

Plot: Mary Fiore (Jennifer Lopez) is a very successful wedding planner. She is very organized and wants to control everything. During a chance encounter she meets the man of her dreams Steven James ‘Steve/Eddie’ Edison, M.D. (Matthew McConaughey). It’s only later when she realizes that she Steve is the groom in the biggest wedding of her career. Will she let him walk down the isle with his tycoon fiancee, or will she break the cardinal rule of wedding planning by falling in love with the groom?

Review: This is one of those movies that you rent/watch for your significant other. I rented it for Holly since most of my movies as of recent have been mostly for me. However, I tried to keep an open mind and give it a fair shake. Unfortunately, this movie just sucked. First time director and first time screenwriters, what can you expect?

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Two New Galleries Posted

I’ve posted two new galleries in the Photos section. One is on some woodworking projects that I did recently, but the more important one is on Holly’s Easter Egg.

One Hour Photo

One Hour PhotoDirector: Mark Romanek
Writer(s): Mark Romanek
Category: Thriller
MPAA: R
Runtime: 96 min
Country: USA
Language: English
Year: 2002
Tagline: There’s nothing more dangerous than a familiar face.

Plot: Seymour ‘SY’ Parrish (Robin Williams) is a one hour photo lab technician at a SavMart discount pharmacy. His entire world is based around this job and he takes it very seriously. His perspective on the rest of the world is based on the snapshots that he views through his customers photographs. Of course, these photos only show the good times, because no one takes photos of things that they would like to forget. He has taken a keen interest in the Yorkin family and has followed their life through their snapshots. He envisions himself in many of their photos, because their life looks so idyllic. However, the Yorkin’s life isn’t as perfect as it appears in their snapshots and Sy’s world comes crashing down as he uncovers their imperfections.

Review: I’m a big fan of Mark Romanek’s work as a video director. I think he’s a lighting genius and his hyper reality style makes the artist look ultra-perfect. Mark bring this artistic style to his directorial debut. Although I’m a big fan of it, I did find it a bit distracting in a movie format. According to the director’s commentary on the DVD, his intention was to make the movie somewhat hyper realistic, but everything is just a bit too squeaky clean.

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